The Reverend Leon H. Sullivan is remembered today as one of the most respected leaders of the American civil rights movement. For many decades, he served as pastor of Zion Baptist Church in Philadelphia, a northern city with a reputation for hostility to racial change. From early on, Sullivan identified lack of economic opportunity as a crucial element of racial inequality. Thus among his first campaigns was an economic boycott directed at major corporations in Philadelphia that refused to interview young black job applicants. “Selective patronage,” Sullivan called it.